Branding, Color Palette, Posters
Overview
Hello World is a travel brand built for curious explorers who want to experience destinations like locals. I designed a complete visual identity that captures the spirit of discovery, focusing on a bold logo and a vibrant color palette that feels both authentic and modern.
Project
"Hello World" Identity
Sector
Travel & Culture
Deliverables
Logo, Color Palette, Posters
The Challenge
The challenge was to create a brand that stands out in a crowded travel market. It needed to look professional enough to be trusted, yet adventurous enough to appeal to travelers looking for ‘off the beaten path’ experiences. The goal was to translate ‘local vibes’ into a clean, visual language.
The Process
I started by developing a typography-led logo that suggests movement and connection. The color palette was inspired by natural, earthy tones found in local markets and landscapes. From there, I designed a series of posters that use bold imagery and minimalist layouts to tell a story of exploration.
The Outcome
The final branding is a cohesive visual system that works across various touchpoints. From large-scale posters to small brand assets, the identity remains consistent and recognizable, giving Hello World a unique voice that speaks directly to the modern, authentic traveler.